Shelby Finch
Media Geek & Consultant
Hello World, I'm Shelby, a digital enthusiast whose path into media operations embarked on an unexpected route. Initially fueled by an English Literature Degree and dreams of becoming Sole Survivor, I ventured into the realm of Digital Marketing post-graduation and have been immersed ever since.
2014-2016: My journey kicked off in SEO, building backlinks for websites in niche industries like Addiction Recovery and Mesothelioma. This hands-on initiation sparked my fascination with Google Analytics, CRO, and the broader landscape of online marketing. I swiftly ascended to a managerial role, overseeing a team that transformed a fledgling website into a traffic magnet, garnering over 90k monthly visitors.
2017: Transitioning to an in-house Digital Marketing Manager role at Rent A Knee Walker, a family-owned niche company, expanded my skill sets into graphic design, and Amazon Seller Account management, where I spearheaded a review strategy that propelled a product to become a #1 Best Seller in its category. My SEO prowess further elevated the brand's local and national visibility with local content-marketing initiatives.
2018: Venturing into the pest control space at Massey Services, I honed my expertise as a Digital Marketing Manager, overseeing multiple service locations. Here, I delved deeper into traditional marketing avenues, fortified my graphic design skills, and started exploring the intricacies of paid search. An insatiable curiosity for CRM data analysis emerged, leading me to grasp HTML, CSS, and JS to streamline agency collaborations.
Mid-2019: Balancing a thriving career journey with the joys of solo motherhood, I remained steadfast in carving a path that not only provided for my daughter but also aligned with my passion for marketing.
2020-2022: A pivotal moment arrived when I secured the Paid Media Manager role at Wiley Education Services. Managing intricate paid search and social strategies for prominent universities' online degree programs broadened my horizon to the nuances of Higher Education marketing. Beyond managing campaigns across major platforms, I immersed myself in CRM data analytics and began automating tasks to enable deeper analysis.
Throughout this tenure, I revolutionized the work culture, introducing creative engagement strategies during the pandemic and delving into SharePoint Team Site development and Power Automate to enhance operational efficiency. A hunger for live data and a quest for streamlined reporting drove my journey, allowing me to revolutionize reporting practices within the team.
The culmination of this journey led to my promotion to Senior Media Manager, where I spearheaded the Affiliate/PPL channel. Taking charge of an extensive portfolio, navigating complex reporting procedures, and leading a team to optimize operations became my forte. Leveraging my SharePoint and Power BI expertise, I streamlined processes, improved accuracy in invoicing, and fostered impactful relationships with publishers, leveraging SEO knowledge to enhance ROI.
My journey into media operations is a testament to my adaptability, continuous learning, and a relentless pursuit of operational excellence. As a consultant, I bring a wealth of hands-on experience across diverse industries and a passion for leveraging data-driven strategies to drive tangible results.